Placer County is not impervious to mental health issues that face other areas of Northern California,
such as depression, anxiety, drug use, and suicide. The need for mental health services outweighs the
resources available, and low-income residents, particularly women and children, are often unable to
afford the care they need. On behalf of Heartstrings Counseling, we respectfully request a donation of
any amount to improve access to mental health care in Placer County by adding seven new counseling
rooms which will allow us to nearly double the number of clients served.
In 2017, Heartstrings Counseling served 420 unique clients, a 65 percent increase from the previous year,
and provided 3,360 counseling sessions. Forty-two percent of our clients are under the age of 18, and 73
percent are women. Eighty-five percent of clients are from Placer County. Despite an increase in the
number of clients served, we turn away more than 240 clients a year due to a lack of space.
Our services provide clients with the tools to manage stress and anxiety, process trauma and traumatic
events, navigate grief and loss, and develop the tools to leave abusive relationships, as just a few
examples. We serve individuals, couples and families, with counselors specially trained in marriage and
group counseling. All of our therapists are trained to treat a wide range of serious clinical problems
including: depression, marital problems, anxiety, individual psychological problems, and child-parent
Statement of Need
Areas of concern for Placer County include opioid/prescription drug use, depression and anxiety. Stress
can often lead to ongoing depression and anxiety, particularly for low-income residents in our
community. Placer County has a higher rate of suicide compared to the state average, and youth are
among those most impacted. In 2014, mental disease and illness was the leading cause of hospitalization
for children ages 0-17 in Placer County. Youth are often referred to us by local schools which are
unequipped to adequately handle mental health challenges. Surveys have found that K-12 schools on
average have one school counselor for every 894 students, and one school psychologist for every 971
Heartstrings Counseling services meet mental health and safety needs in Placer County which otherwise
would go untreated. Heartstrings Counseling provides counseling on sliding fee scale that allows clients
to pay based on their income levels and includes free services for those most vulnerable, including
women and children.
Heartstrings Counseling requests a donation of any amount which will be used to expand to seven new
counseling rooms, bringing us to a total of 9 rooms and allowing us to significantly increase the number
of clients served each year. We will begin renting additional rooms in our current office park location
within the next three months and expect to have the rooms furnished and fully operational by February
2019. The total cost of the project is $100,000, which includes rent, outfitting our new counseling rooms
with furniture, carpet, paint, soundproof walls, supplies, and resources to subsidize additional free
counseling sessions for clients unable to pay.
Heartstrings Counseling monitors our impact by tracking the number of clients served on a monthly and
annual basis. With the addition of new counseling rooms, we anticipate an increase in the number of
clients served, allowing us to better meet the mental health needs of the Placer County community. We
also track the number of clients that are turned away on a monthly and annual basis due to lack of space
or limited resources. We expect that this number will decline as we increase our ability to serve the local
community and continue to secure resources to offer more free counseling sessions.
Additionally, during initial therapy appointments, counselors work with clients to identify their personal
goals. This helps to inform the counseling plan and sessions and allows both clients and counselors to
track their success. Sixty-nine percent of clients in 2017 achieved their personal goals for therapy.
Remaining clients were unable to continue due to finances or for personal reasons.
Heartstrings Counseling meets a pressing community need by providing therapy to Placer County
residents who are struggling with mental health challenges, however we know that we can do more to
meet the needs of our community. Through our expansion to add new counseling rooms, we will
significantly increase the number of clients served. Together with your support, we can ensure that
those who need mental health counseling will have access to services needed, ultimately improving
community health and wellbeing.